Time for a Mobile Website?

It won’t be long before the usage of mobile devices overtakes desktop computers in the US for good. Smart phones and tablets are already out selling PCs by a wide margin every day, and that margin is growing. In fact, during the 4th quarter of 2010, the sales of smart phones surpassed that of PCs for the first time in history, according to Fortune. The improved functionality and versatility of new smart phones and tablets allows users the computing power they need, along with the flexibility and mobility that our modern lifestyles demand. The mobile trend is sure to continue as the technology improves, and as the speed of mobile internet improves along with it. Small business owners need to take notice, and take the necessary steps to evolve with technology before they are left behind. So the question is, is your current site mobile-friendly, and do you need to upgrade to a mobile website?

The first thing I would recommend to each business owner is to assess how mobile-friendly your current website and business model is. First, find a few different smart phones and visit your website to see how it looks and how functional it is. It is important to test this using different phones, like iPhones, Androids, and Blackberrys to get an accurate picture of how things change with different products. While you have those different smart phones, go ahead and do some Google searches to see where you rank. Be aware that mobile search results are not always the same as standard PC searches. Google and other search engines have different algorithms to prioritize content for mobile users.

After you have evaluated your current situation on the smart phones, it’s time to check the amount of traffic your current site is getting from mobile visitors. If you utilize website tracking tools, check them out and see if they provide data on mobile visitors. Many website tracking programs today will provide that information for you. If you are getting a significant amount of mobile visitors it is time to talk to your website provider. You should also put yourself in your consumers’ shoes to get a better idea of how plausible it is for them to use a mobile device to find you. For example, whether they may be on the go when in need of your products or services, and how much research is likely to be done before a purchase is made.

 Once you’ve carefully evaluated your current situation, you will be ready to make an informed decision on whether it’s time to consider going mobile or not. If all of the research you have done leads you to a resounding, “Yes, we need a mobile site,” it might be a good idea to look into a mobile app as well. For more information or help making this decision, please don’t hesitate to contact us here at Next! Ad Agency.

Tom Doran

Account Manager

(Image Courtesy of Digital Trends)

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